SAMSUNG QLED

Idea

This global campaign for QLED TVs marked a shift for Samsung’s global marketing team. We stopped messaging strictly about picture quality and started talking about the smart features consumers were actually interested in.

Role

We worked together with senior team to come up with idea, concept, storyboard, mockup template. and also involved in location and model casting.

Team

Agency: Digitas
Creative Director: Carlos Ricque
Senior Team: Kyle Parr (Copy), Oscar Wickman (Art)
Junior Team: Josephine Waktare (Copy), Seungwoo Kim (Art)
Project Manager: Nallely Ramirez

Video

OOH

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