PlayStation

Header

Digitas was a lead creative agency for Sony PlayStation CRM. As the lead art director, we achieved 550 million send and over 1 billion unique impressions over 650+ global campaigns annually.

Role

Produced and implemented a design system component library to templatize 90% of all email builds.

Team

Agency: Digitas
Client: Sony PlayStation
Creative Team: Seungwoo Kim (Art), Josephine Waktare (Copy)
Project Manager: Madison Hines
Strategist: Harley Garner
Account Director: Havelynn Haryono
Senior Analyst & Marketing operations: Colleen Moran, Matt Helbig

Design

We have created the template in photoshop because the art and image source was the original PSD file with over 5 Gigabytes from the PlayStation. To redesign and implement the original files to mobile template, we had to create the template in photoshop with around 3 times bigger than the mobile size.